Goals and Strategies
Goals | At-A-Glance
The campus community, its leadership, and the Board of Trustees realize LCCC can have a direct impact on Wyoming’s economic growth and prosperity. To do that, we must embrace our role of ensuring equitable opportunity to postsecondary outcomes for all students. These outcomes must include access to life-sustaining occupations immediately upon graduation or by achieving advanced standing and success at a transfer institution. The following goals, strategies and foundational initiatives represent our road map to achieving that end.
A note about initiatives. This plan is a living, evolving document. While the goals and strategies will remain the focus for the duration of this plan, it is fully expected that additional initiatives and underlying projects, tasks, etc. will continue to emerge and evolve through the completion of this plan.
Transform the College’s academic offerings into innovative programming with paths to viable opportunities for social mobility.
In an increasingly competitive environment, for our prospective students and families to engage with LCCC they have to be aware of the College and compelled by the value our programs and services provide. For our region to thrive in the future our reach can and must be far greater than the bounds of our service area. (Awareness Goal)
- Awareness Strategy: Through comprehensive and purposeful efforts, we will substantially increase the
region where people know who LCCC is, what we do, and the value and quality of the
programs and services we offer.
- Conduct public perception and awareness polling to establish a baseline understanding of awareness within a 350-mile radius of Cheyenne.
- Launch an inaugural, year-long awareness campaign reaching audiences within a 350-mile
radius to catalyze the initial progress towards this goal.
- Branding Strategy: Assess, determine, and modify as necessary, the overall brand of LCCC to ensure it
is recognized favorably and interpreted relevantly by our future students and current
- Conduct a brand awareness, preference, and confidence study to assess the perceptions of our name and brand.
Highlighted area is the designated 350-mile radius around Cheyenne.
Goal 2. Engage substantially greater numbers of individuals in the intentional pursuit and achievement of post-secondary outcomes at LCCC through strategic enrollment management.
Student participation, and ultimately success, will be an essential determinant of
the success of LCCC, and more
importantly, of our communities and state in the future. Pragmatically, the College’s resource stability will be reliant on increasing numbers of students enrolling. Strategically, these students are the necessary pipeline of talent needed within our workforce to drive economic growth and societal prosperity. (Enrollment and Completion Goal)
- Recruitment Strategy: Implement strategic recruitment efforts targeted and segmented to the various population
markets from where LCCC desires to enroll more students in our programs and services.
- Develop a Strategic Recruitment Plan as part of a broader Strategic Enrollment Management (SEM) planning effort.
- Create a data-rich environment to inform decisions, evaluate strategies, and ensure recruitment efforts are effective and evidence-backed.
- Increasing collaboration among departments across the campus to support the enrollment program.
- Research, explore, and implement mechanisms (e.g., targeted aid, tuition reduction
strategies, etc.) that create/restore the affordability competitive advantage for
- Retention Strategy: Implement effective, innovative strategies that result in increased retention and
the persistence to completion of a credential for the students who are already enrolled
- Develop a Strategic Retention Plan as part of a broader SEM planning effort.
- Create robust systems to identify equity gaps in retention and achievement among student
groups to implement effective outreach and interventions.
- Marketing Strategy: Research and implement strategic marketing efforts, that generate interest and engagement
with LCCC resulting in increased enrollment.
- Develop a Marketing plan as part of a broader SEM planning effort.
- Develop specific messaging for target markets identified through the SEM planning process.
- Create and implement a digital retargeting campaign that strives to:
- Effectively reach prospective students that engage with LCCC’s website, by delivering targeted and relevant programmatic ads; and
- Drive interest and engagement with LCCC, creating a desire to learn more about our programs and learning opportunities.
- Increase the quality and quantity of data pertaining to the methods in which prospective students receive, intake and respond to LCCC marketing efforts, providing direction for additional marketing strategies.
- Create opportunities of engagement to capture stakeholder information for targeted and purposeful communication.
- Develop a Marketing plan as part of a broader SEM planning effort.
Goal 3. Transform the College’s academic offerings into innovative programming with paths to viable opportunities for social mobility.
LCCC’s degree and certificate programs are the foundation for social mobility of our graduates and economic prosperity for our communities. These programs must be designed to create a unique student experience that differentiates the College, provide pathways to equitable success and outcomes, and align with real opportunities post-completion. (Programming Goal)
- Stakeholder Engagement Strategy: Create deeper, purposeful connections with stakeholders to maximize LCCC’s alignment
of programs and services with identifiable community needs and viable opportunities.
- Revamp the LCCC Program Advisory Board model to ensure that diverse, comprehensive representation of industry and/or subject matter experts guide the design and improvement of all pathways and programs at LCCC.
- Establish a President’s Advisory Council to connect the highest levels of leadership
to LCCC in a way that ensures the College is aware of, anticipating, and responding
to the current and emerging needs of the community.
- Capacity Building Strategy: Capacity building efforts at LCCC will focus on creating the capacity where little
or none exists to offer programs and curricula that respond to significant need, demand,
and/or opportunity for economic and social growth within the region. Capacity building
activities will focus on areas where LCCC can fill a niche and become a premier provider
of programs, services, and activities related to these areas.
- Successfully launch an Advanced Manufacturing Initiative to include programming and space that provides a manufacturing workforce pipeline.
- Create and implement a comprehensive Entrepreneurship and Innovation plan focused
on building capacity within LCCC’s programs, services, spaces, and partnerships to
stimulate new business starts and small business growth.
- Expansion Strategy: LCCC has already established itself as a provider of excellent programming in areas
of current, and future need for our service area and Wyoming. Many of these areas
are also ripe for growth and expansion. LCCC will expand programmatic offerings in
areas where we recognize there is substantially more we can do to better serve our
stakeholders and communities.
- Strategically expand LCCC’s Healthcare/Health Sciences degree and certificate program offerings.
- Expand degree and certificate program offerings within the College’s new Information Technology Pathway.
- Create new opportunities for students to earn baccalaureate degrees in LCCC’s service region through the targeted expansion of Bachelor’s of Applied Science (BAS) program offerings.
- Establish an LCCC Online Campus offering fully online programs to new audiences of
students who are interested in completing a post-secondary credential through an entirely
- Program Health Strategy: All programs offered by the College – new or existing – must be relevant and operate
with great efficacy. Our financial and political environment necessitate this, and
our students and stakeholders demand it. LCCC must assess, evolve, and adapt our programs
to ensure their quality and viability.
- Develop and implement an annual program analysis process to continuously monitor and respond to overall program health and viability.
- Integrate required and meaningful Applied Learning (synthesis and application) experiences into all degree/ certificate programs.
- Implement evidence-backed and innovative ways to improve the rate at which graduates from AA/AS degrees transfer, and succeed after transfer, at a four-year college or university.
- Explore, and implement where viable, the utilization of interdisciplinary program
offerings through the creation of skills-based and value-added credentials based on
identifiable needs and opportunities.
- Student Experience Strategy: Provide and deliver an experience that differentiates LCCC from all others and leads
to the development of a more well-rounded, better-prepared student after completion.
- Establish a baseline understanding of the student experience at LCCC through purposeful collection of student feedback and perspective.
- Build capacity for all students to have a meaningful immersion experience where they are exposed to environments, places, and people they otherwise would not have the opportunity to experience.
- Establish an inescapable experience for all graduates that helps prepare them for, and succeed in their transition after LCCC – either to a good job or advance standing at a transfer institution.
- Create opportunities for students, especially non-residents, to establish deep connections to our communities and Wyoming with the goal of having more of them choose to stay, work, and live in the state post-graduation.
Goal 4. Continue to cultivate an environment intentionally designed where employees can do the best work of their lives.
Organizations are only as strong as the people who comprise them. Great organizations recruit and retain the best talent, and that talent does their best work. These organizations do four things exceptionally well: (1) they set clear expectations, (2) they engage their employees deeply, (3) they empower their employees, and (4) they focus on life/work satisfaction. (Culture Goal)
- Clarity of Purpose Strategy: The College’s Mission is compelling, and the work is meaningful. LCCC must now become
more intentional about its focus on outcomes and providing clear expectations and
exceptional support for the College’s employees.
- Transform all position descriptions that moves them from “process” oriented responsibility identification to “outcome” oriented responsibilities.
- Establish an easily accessible, online repository of all active position descriptions in use at LCCC to improve access and understanding to the purpose of positions.
- Strengthen supervisor knowledge and skills to improve their effectiveness in teaching, coaching, and mentoring their employees.
- Develop an annual College-wide continuous quality improvement process that engages employees in designing expectations for success in their functional or programmatic units.
- Purposefully integrate the updated Mission, Vision, and Values into key employee processes
and training at LCCC.
- Engagement Strategy: When people feel engaged – with their place, with each other, and with the activities
they are committed to – they tend to find greater satisfaction from their work and
thus a greater commitment to sustaining it.
- Develop a comprehensive employee engagement plan that utilizes research and best practices to guide future investments and initiatives at LCCC.
- Continue to develop and enhance campus-wide communication to be clear, consistent, and timely through the development of synchronized calendars, town hall meetings, the HR newsletter, etc.
- Research, assess, and where appropriate implement evidence-backed employee retention efforts to increase retention from new hire to retirement.
- Create a physical work environment that encourages and supports engagement with the
campus through facilities improvements such as:
- Complete the much-anticipated renovation of the Recreation & Athletics Complex (RAC).
- Continued updating of external building facades to improve aesthetics, engagement, and pride of space.
- Updates and renovations to create more current, more engaging working and learning
spaces on campus.
- Empowerment Strategy: LCCC has already created opportunities for broad involvement in key initiatives and
processes at the College. The next phase in this cultural journey is to improve the
way the College empowers employees to act, try innovative ideas, and make decisions
that are impactful to the institution, in a manner that engenders trust and understanding
to ensure these actions are in line with LCCC’s mission and goals.
- Develop a comprehensive employee empowerment plan that utilizes research and best practices to guide future investments and initiatives at LCCC.
- Create and encourage opportunities for employees to lead or participate in significant College processes, initiatives, or projects.
- Create and encourage opportunities for personal and professional growth (internal
hires and interim appointments).
- Work/Life Satisfaction Strategy: In an increasingly complex world, one connected through technology, it is easy to
lose the balance between living and working. LCCC will strive to find ways for employees
to feel both through the consideration of these two elements.
- Research, assess, and where feasible implement options, based on employee input and market data, for flexible work schedules (e.g., remote work, alternative work schedules, changes to work week duration, etc.).
- Finalize the implementation of the LCCC Compensation Plan including securing funding for all phases, and finalizing procedure, processes, and documentation.
- Research, examine, and where feasible, implement monetary and non-monetary enhancements to employee benefits.